How to Write a Job Description That Attracts Top Talent

Job searching begins the moment a candidate decides they’re open to new opportunities. Naturally, that candidate will take action by heading to their smart device, only to discover a long list of employers looking to fill a vacant role.

Will that talented candidate scroll past your dull job posting or will your catchy title and tagline grab their attention? All employers hope to achieve the latter, no doubt, but accomplishing this has proven to be a task for many as their run-of-the-mill job posts are often unsuccessful.

Not only does a job description explain the role at length, but it’s also a means for organizations to stay relevant in an already competitive labor market. It’s worth noting the fine line between those cookie-cutter job descriptions and trying too hard to be different. Employers will want to ensure their post is clear, concise, and inviting to applicants who come across them. Striking just the right balance is essential when trying to stand out.

A well-written job description can help you find the right candidates and ensure they are a good fit for the position. Below is a list of best practices to incorporate in your next job posting to attract only the best and brightest job seekers:

Job Title

The job title is the first thing viewers see as they scroll through job boards. In other words, this is your big chance to lure in as many candidates to your posting as possible. The title should be a brief explanation (around 1-5 words) describing the scope, purpose, and primary duties of the role. Our advice: refrain from the overdone creative descriptions like “Guru” or “Rockstar”. They aren’t very effective and may even come off as confusing to the applicant. Stick to the traditional (and straightforward) titles like “Marketing Coordinator” “English Teacher” and “Customer Service Representative” to ensure you’re attracting the right candidate.

Opening hook

Just as a book’s blurb is used to describe its contents, the opening hook of a job description can provoke interest in the applicants, causing them to read the rest of the role. A compelling opening connects with your audience and generates excitement about the position’s possibilities.

Highlight company culture

Here’s your chance to showcase what makes your organization a desirable place to work. Be sure that the job description gives candidates a sense of what it would be like to work for your company. Include information about your company culture, values, and mission. In doing so, you’re more likely to attract those individuals who align with your company’s overall vision.

Job Purpose and responsibilities

This is the heart and soul of the job description. You’ll need to share the job’s broadest responsibility, function, or priority within the organization without turning the post into a short essay. Include an overview of expectations for the person who fills the role, their immediate and long-term objectives, and define what you will expect from the new hire. Consider presenting it in bullet points to condense the post while also making it easier to outline.

Showcase the benefits, compensation, and perks of the job

You can have a job posting that checks off all the boxes, but if it the benefits, compensation, and perks aren’t listed, it will likely turn applicants away. They’ll want to know what your organization is offering for the role and rightfully so! Highlighting benefits will attract those who appreciate more than just a paycheck.

In Conclusion

Following the steps above can make a significant difference in the success of your next job description. The benefits allow your organization to connect you with the best and brightest in the market. Remember that your job description is the first opportunity applicants have to show interest in your role, so you’ll want to do it right.

Ready to put these best practices to work but don’t have the time? Glades Talent is here to help! Leave the hiring to the experts. Our experienced recruiters provide not only carry out essential recruiting services for our clients, but are also well-versed in writing effective job descriptions that lead top tier candidates to employers in need. For details on how we can help grow your team, schedule a short introductory call with our partners today.